Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
In November 2022, Netflix launched an ad-supported tier, enabling the delivery of standard :15 and :30 ads. Since then, we've expanded our suite of advertising solutions and have grown our ad-supported monthly active user count to more than 85 million, globally. We are now scaling capabilities that focus on live content, brand integrations, and audiences that deliver solutions to our brands across the entire ecosystem of Netflix.
About the Team
Market Activation is a newly formed team designed to set the standard for commercialization, go-to-market readiness, and launch execution across Live, Content, and Ad solutions. We connect the dots, simplify complexity, and streamline stakeholder engagement.We simplify complex problems and streamline stakeholder engagement. We operate at the intersection of commercial ambition, product capability, and customer insight and anchor everything in strategic execution excellence, operating with speed, simplicity, accountability, and data-driven decision-making.
About the Role
The Manager, Market Activation – Live & Custom (EMEA) will play a critical role in shaping and scaling the commercial frameworks that power Live and Custom partnerships across the EMEA region. This role sits at the center of the Ads ecosystem, responsible for translating global monetization strategy into scalable, locally relevant commercial models that support the EMEA Sales and Brand Partnership teams. Although this role is focused on EMEA, the Market Activation Live & Custom team has a global remit and flexes to support other regions as needed.
Scope includes:
- Regional Live sports and entertainment opportunities
- Custom partnerships leveraging the Netflix ecosystem
- Learn more about our high impact
- Ongoing evaluation and optimization of future Live and Custom opportunities as new products, IP, and solutions become available
This role is equal parts strategist, operator, and connector, comfortable navigating ambiguity while driving clarity and execution.
Key Responsibilities
- Develop monetization frameworks and pricing for Live and Custom programs, grounded in Netflix’s commercial principles and informed by key considerations including policy, measurement, and product innovation.
- Translate global Ads strategy into EMEA-ready commercial models.
- Partner with Sales, Market Planning & Operations, Brand Partnerships, Content, Product, Finance & Strategy, Legal, Policy, Measurement, and Research to ensure go-to-market readiness.
- Advance and enable Live solutions with cross functional stake holders to deliver scalable and diverse opportunities to partners that result in meaningful revenue to Netflix.
- Develop and advocate for high-impact solutions that deliver against client business objectives while maximizing value for Netflix
- Lead and support flawless launch execution for Live events as well as tentpole and priority titles.
About You
- Experience: 7+ years in monetization strategy, sponsorship, integrated marketing, Live event commercialization, or sales strategy.
- Cross-Platform: Comprehensive knowledge of both the traditional linear and evolving streaming/digital video space in addition to social, audio, event, and gaming.
- Regional Focus: Proven expertise within the EMEA region with a strong knowledge of the EMEA advertising and sponsorship landscape; high level global sponsorship marketplace knowledge is a plus.
- Client Insights: Through understanding of how clients and agencies value and negotiate Live and Marketing opportunities to inform Marketing and Sales initiatives.
- Adaptability: Thrive in ambiguity and demonstrate a proactive, solutions-oriented approach while collaborating cross-functionally to navigate evolving challenges and opportunities. Able to work effectively in situations where information or processes are evolving, using a proactive, solutions‑oriented approach.”
- Curiosity: A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
- Innovation: Demonstrated track record of challenging the status quo and successfully implementing innovative approaches result in solutions for clients and drive revenue.
- Entrepreneurial Spirit: Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organization. Comfortable “leading from behind”, driving clarity without formal authority. Able to influence and drive clarity without formal authority.”
Join Us
As Netflix continues to scale its Live and Custom advertising capabilities globally, Market Activation ensures that strategy becomes execution, and execution becomes impact. This role is central to building the commercialization standard for EMEA and shaping how some of Netflix’s most culturally significant moments are brought to market. If you are excited by complexity, energized by cross-functional collaboration, and motivated to build the future of advertising at Netflix, we’d love to hear from you.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.