Manager, Marketing Automation

Nintex Nintex · Enterprise · Bellevue, WA · Revenue Marketing

This role is for a Marketing Automation Manager at Nintex, a company focused on process intelligence and automation. The manager will own email and nurture strategy, oversee marketing automation execution using Marketo, and ensure program quality. A key aspect of the role is applying AI tools to improve speed, quality, analysis, testing, and overall team productivity within marketing operations. The role also involves managing one specialist and partnering with RevOps. Experience with AI tools for productivity and workflow effectiveness is required, along with deep Marketo expertise and 1 year of management experience.

What you'd actually do

  1. Own Marketo as marketing’s core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
  2. Own marketing’s lead scoring, routing requirements, and data quality processes in partnership with RevOps
  3. Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
  4. Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control

Skills

Required

  • 5+ years of experience in marketing automation, marketing operations, or email marketing
  • deep hands-on Marketo expertise
  • Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
  • Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
  • 1 year of experience as a direct people manager or Team Lead or mentor required

Nice to have

  • Familiarity with CRM data structures

What the JD emphasized

  • deep hands-on Marketo expertise
  • 1 year of experience as a direct people manager or Team Lead or mentor required