Manager, Marketing - Content & Partner Marketing

Walmart Walmart · Retail · Los Angeles, CA

Manager, Marketing - Content & Partner Marketing role at Walmart, focusing on connecting VIZIO's content roadmap to marketing strategies for entertainment apps and WatchFree+. Responsibilities include leading marketing for app partners, onboarding new partners, implementing go-to-market campaigns, managing the marketing calendar, and reporting on results. Requires experience in entertainment/streaming, digital distribution, connected TV, partner marketing, and campaign execution, with strong presentation and analytics skills.

What you'd actually do

  1. Serve as day-to-day marketing lead for SVOD/TVOD/AVOD app partner and WatchFree+ initiatives.
  2. Onboard new partners for marketing readiness, launch planning, and asset delivery/QC.
  3. Implement 360° go-to-market campaigns for launches, tentpoles, promo offers, and content features.
  4. Communicate and execute cohesive content strategy across VIZIO marketing landscape and product marketing campaigns.
  5. Maintain the marketing calendar and AirTable tracking; route approvals across stakeholders.

Skills

Required

  • Bachelor's degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.
  • Demonstrated experience in entertainment/streaming, digital distribution, and/or connected TV; app/FAST experience preferred.
  • Proven partner marketing and integrated campaign execution across cross-functional teams.
  • Advanced PowerPoint and executive-ready presentation skills; confident client-facing communicator.
  • Strong analytics fluency (e.g., Tableau) to translate insights into content and campaign decisions.
  • Project management strength managing high campaign volume, timelines, assets, and approvals.

Nice to have

  • app/FAST experience
  • Brand Management
  • Contract Management
  • Responsible for third party vendor relationships
  • Working on cross-functional teams or projects