Manager, Marketing, Disney Store

Disney Disney · Media · Minato-ku, Japan

Manager, Marketing for Disney Store in Minato-ku, Japan. Responsibilities include planning and executing marketing activities for brand, product, store, and pop-up stores, including PR, advertising, events, in-store promotions, and digital promotions. Also involves planning cross-functional initiatives, driving store/online store traffic, managing output quality, conducting market/customer research, and team management.

What you'd actually do

  1. Plan and execute marketing activities for brand / product / store / pop-up stores (PR, advertising, events, in-store promotions, digital promotions, etc.)
  2. Understand Disney's overall business activities (movies, games, TV, etc.) and plan and execute cross-functional initiatives for store business
  3. Plan and execute measures to drive mutual customer traffic to stores / online stores
  4. Management for high-quality output based on planning
  5. Plan and execute market / customer research and collaborate with related departments
  6. Departmental team management

Skills

Required

  • 5+ years of experience in general consumer goods marketing and e-commerce marketing
  • Experience in planning, budgeting, and sales promotion tool planning/production for marketing activities
  • Experience in planning and executing advertising material (video, still images) production and consumer events
  • Experience in planning and executing digital promotions
  • Microsoft Word, Excel, PowerPoint, Outlook skills

Nice to have

  • Marketing and sales promotion planning experience in the retail industry
  • Market / customer research planning design and analysis skills
  • Team management experience
  • Business-level English communication skills (email, phone, conversation)