Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Overview The Marketing Planning & Studio Relations Manager is the strategic engine ensuring the seamless execution of marketing campaigns for licensed and non-branded titles. You are the connective tissue between Netflix’s internal functions and external studio partners, transforming complex logistical and rights challenges into streamlined, high-impact marketing opportunities. The Marketing Planning & Studio Relations Manager is based in Japan, and reports to the Senior Manager, Marketing Planning & Studio Relations based in Japan.
**Key Responsibilities ** 1. Strategic Export Engine & Studio Partnership
- Global Connectivity: Lead the export of titles and campaigns from Japan by providing operational strategic insights to global markets. Ensure a "One Team" approach between the home territory and supporting markets throughout the campaign lifecycle.
- High-Stakes Relationship Management: Manage complex relationships with local and global studio partners. Act as a trusted advisor to unlock creative potential while navigating licensing constraints and legal requirements.
- Partner Empowerment: Educate external partners on Netflix’s marketing standards and operational excellence to ensure high-quality, timely asset delivery.
- Regional Licensing Hub & Cross-functional Leadership
- Cross-functional Nexus: Orchestrate collaboration across Content Licensing, Marketing, PR, Legal, and Production teams. Your role is to bridge the gap between local market needs and global studio requirements.
- Information Synthesis & Distillation: Maintain a holistic view of the APAC licensed slate (local and import). Distill complex information into actionable insights and clear creative guidelines for regional teams.
- Asset & Approval Authority: Serve as the definitive "go-to" person for regional asset sourcing and clearances. Independently navigate rights restrictions and use discretion to solve issues before they impact campaign timelines.
- Operational Excellence & Continuous Optimization
- Workflow Re-engineering: Consistently review and re-invent operational workflows to improve the agility of our marketing engine. Identify bottlenecks and design scalable, innovative solutions that allow Netflix to grow without friction.
- Performance Tracking: Utilize data and reporting tools to track operational performance, spot trends, and establish "best-in-class" practices for licensed content marketing.
- Efficiency at Scale: Bridge the gap between internal legal/rights requirements and external studio constraints to unlock creative opportunities that were previously inaccessible.
Required Skill & Experience The right candidate should have a minimum of 7 years of experience in strategic planning or project management role at an advertising agency, brand, or network/studio marketing team.
Required Skills
- Bilingual Proficiency: Professional fluency in both Japanese and English.
- Studio Partnership: Proven ability to build and manage high-stakes relationships with external studio and content partners.
- Operational Excellence: Experience in optimizing complex workflows and building scalable marketing operations.
- Cross-functional Collaboration: Natural leader who can align diverse internal teams (Content, Legal, Marketing, PR, Product) to drive projects to completion.
- Information Synthesis: Ability to distill complex data and rights information into clear, actionable insights for regional teams.
- Data Literacy: High proficiency in Excel/Sheets with a knack for identifying trends and telling stories through data.
- Problem Solving: Creative problem-solver who can navigate ambiguity and manage high-volume workflows under tight deadlines.
Desired Skills
- Global Mindset: Experience working on global campaigns and collaborating with diverse, geographically dispersed teams.
- Marketing Literacy: Working knowledge of digital, social, and traditional media platforms.
- Rights Knowledge: Familiarity with content licensing, talent clearances, and IP restrictions within the entertainment industry.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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