Manager, New Verticals Ads & Promotions

DoorDash DoorDash · Consumer · San Francisco, CA · 641 Ads & Promotions Strategy

Manager, New Verticals Ads & Promotions role at DoorDash, focusing on developing and executing strategies for emerging advertising and promotion businesses within new verticals like grocery and convenience. This role involves owning business performance, driving growth, managing stakeholder interests, and leading go-to-market initiatives. Requires experience in ad tech, retail media, or e-commerce, with strong analytical and cross-functional collaboration skills.

What you'd actually do

  1. Own business performance across New Verticals (Retailer) Ads and Promos. You will develop and track goals, define the operating model, and drive growth among existing and net-new advertiser cohorts
  2. Balance the interests of key stakeholders (internal Sales team, New Verticals merchant advertisers, and consumers), ensuring strong advertiser performance outcomes while protecting the consumer experience.
  3. Drive strategy development and execution for net new sellable inventory, identifying the biggest untapped opportunities that can unblock ads supply and drive growth for DoorDash and advertisers across our NV merchants (grocery, convenience, alcohol, pets, and other emerging retail partners)
  4. Lead the go-to-market motion, developing resources, programs, and playbooks to empower Sales and NV cross-functional partners to drive activation, upsell, and retention
  5. Track progress, identify risks, and problem-solve against blockers towards meeting objectives. Build scalable processes and tools to enable automation and reduce manual work across teams

Skills

Required

  • 6+ years of experience in ad tech, retail media, ecommerce, digital marketing, and/or ads strategy & operations
  • Experience working with Sales or Tech teams (Product, Data Science, Engineering)
  • A proven track record of working cross-functionally to deliver successful projects and hit goals
  • Excellent analytical abilities
  • SQL

Nice to have

  • prior retail category experience a plus

What the JD emphasized

  • Own
  • Build
  • Problem Solve
  • Operate
  • Collaborate
  • Enable
  • revenue target
  • business goals
  • first principles
  • data to inform strategy
  • lowest level of detail
  • cross-functional partners
  • Sales or Tech teams (Product, Data Science, Engineering)
  • working cross-functionally to deliver successful projects and hit goals
  • SQL required