Manager - Omnichannel Customer Engagement

Eli Lilly Eli Lilly · Pharma · São Paulo, Brazil

This role focuses on leading the design and execution of omnichannel customer engagement strategies in the pharmaceutical sector, coordinating cross-functional teams and driving the adoption of CRM and marketing automation platforms. The role requires a strong digital marketing background, analytical skills, and leadership capabilities to influence without direct authority and champion innovation in digital health engagement.

What you'd actually do

  1. Lead the design and execution of omnichannel engagement strategies across digital and non-personal promotion channels
  2. Coordinate cross-functional workstreams (marketing, sales, medical, compliance, IT) to deliver integrated HCP journeys
  3. Drive the adoption and optimization of CRM and marketing automation platforms (Salesforce Marketing Cloud, Veeva CRM)
  4. Transform data into strategy — monitor KPIs, extract insights, and make bold, evidence-based recommendations
  5. Influence without direct authority — mobilizing teams around a shared digital vision

Skills

Required

  • Advanced English
  • digital marketing
  • CRM platforms
  • marketing automation tools
  • analytical mindset
  • communication skills
  • leadership skills
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field

Nice to have

  • experience in pharma or healthcare

What the JD emphasized

  • digital transformation
  • omnichannel model
  • digital-first leader
  • digital marketing
  • marketing automation platforms
  • CRM platforms
  • digital vision
  • digital health