About the team
Zillow Group is revolutionizing the way people unlock life's next chapter! We're on a mission to help high-intent movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing, and renting experiences; and we're at the forefront of industry-leading innovation.
The Traffic team owns Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across Zillow Group and its subsidiaries. Our mission is to protect, defend, and grow Organic Visits by diversifying our content coverage and using rapid experimentation to discover levers that improve visibility and traffic/brand presence in both traditional search engines and AI-powered search ecosystems.
About the role
As a manager of the Traffic Growth team, you will lead a team of product managers responsible for the Technical, Content, and Localization work that powers Zillow’s organic growth in both traditional search and AI search ecosystems. You will also establish a strong experimentation cadence for the portfolio by partnering with Traffic Engineering and the team’s experimentation platform to test, learn, and roll out what works.
You Will Get To:
- Lead, mentor, and grow a team of product managers working across, technical, content, localization, and distribution-related workstreams for SEO and GEO.
- Set direction for your team’s roadmap and commitments to deliver on Traffic Objectives and Key Results (OKRs) for Organic Visits and AI Search visibility.
- Drive the strategy for content integrations that improve helpfulness for buyers, sellers, and renters and increase discoverability in both SEO and AI surfaces.
- Partner with Traffic Engineering and cross-functional teams across Zillow to ship changes to templates, rendering patterns, structured data, internal linking, and content pipelines.
- Define clear success metrics for a strong experimentation cadence and turn learnings into repeatable playbooks.
- Collaborate with cross-company partners to improve AI visibility and increase Zillow’s presence where AI models learn.
- Continuously identify gaps and opportunities in the portfolio and make the case for additional resourcing as the program expands.
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $160,500.00 - $256,500.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $152,500.00 - $243,700.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Who you are
- A phenomenal people leader capable of achieving great results through your team and building a high-trust coaching culture.
- Strong working knowledge of SEO fundamentals (crawl/index, rendering/SSR, structured data, internal linking, content quality signals) and the evolving GEO landscape.
- Comfortable thinking critically through GEO decisions and future planning, even as the ecosystem evolves.
- Proven track record of delivering growth-impacting content experiences or localized integrations, ideally at scale and with measurable outcomes.
- Experienced in product discovery, requirements gathering, planning, and delivery; able to bring clarity to ambiguous spaces.
- Strong stakeholder management and influence skills across product areas and levels; able to align partners on shared outcomes.
- Data-informed and experiment-minded: you define metrics, run tests, learn quickly, and operationalize what works.
- Have a growth mindset and strong belief that mistakes are learning opportunities; you invest in developing others.
Qualifications
- 5+ years of experience in product management, growth product, or a closely related role for web, content, or platform experiences.
- 2+ years of people management experience mentoring and growing a high-performing team.
- Experience shipping products that materially improved organic acquisition, content discoverability, or SEO performance; experience with AI search/GEO is a plus.
- Experience working closely with engineering on technical web concepts (rendering/SSR, performance, structured data, experimentation).
- Excellent communication and organizational skills; comfortable presenting to senior stakeholders and writing clear strategy/decision documents.
Get to know us
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.