Manager, Product Management - Small Business Bank, Marketing & Acquisitions Experience

Capital One Capital One · Banking · McLean, VA +2

Product Manager for Small Business Bank's Marketing & Acquisitions Experience, focusing on the public-facing web presence to create a seamless, personalized, and frictionless journey from prospect to customer. Leverages customer data and insights to optimize the initial stages of the customer journey, reduce friction, and drive rapid experimentation for growth.

What you'd actually do

  1. Lead the product strategy for our public-facing web presence to ensure the journey from prospect to customer is seamless, personalized, and frictionless.
  2. Lead the vision, strategy, and execution of a tailored, digital front door by leveraging customer data to ensure that when a small business owner hits our site, the experience reflects who they are and how they found us.
  3. Leveraging data and customer insights, you will also focus on optimizing the initial stages of the journey to reduce unintended friction from the path to become a customer.
  4. Help us instill a culture of rapid experimentation by utilizing incremental builds to test hypotheses, learn quickly, and scale what works to help small businesses succeed from day one.

Skills

Required

  • Product Management
  • quantitative field degree

Nice to have

  • translating business strategy and analysis into consumer-facing digital experiences
  • building personalized web experiences
  • experimentation to optimize for conversion
  • growth product management
  • digital marketing technology
  • top-of-funnel customer acquisition

What the JD emphasized

  • quantitative field
  • quantitative concentration