Does transforming how millions of businesses discover and succeed on Amazon excite you? Would you like to own a core experience that enables hundreds of thousands of small, medium, and large businesses from around the world start their journey to sell on Amazon each year? If so, then we want to talk with you.
The Seller Acquisition and Education team is looking for a Product Marketing Manager to lead Performance Marketing. The performance marketing team orchestrates channels to attract, engage, and convert prospective third-party sellers globally through paid (e.g., paid search, social ads), earned (e.g., agentic search), and owned channels (e.g., email, webinars, Seller University).
Key job responsibilities In this role you will manage a team of marketers to drive top of funnel demand for selling on Amazon.
Target priority cohorts, identifying where they discover Amazon and driving targeted campaigns addressing specific needs.
You are responsible for growing traffic that effectively converts optimizing for cost-per-registration, conversion, and GMS.
You will optimize channel mix and budget based on lifetime value, run conversion experiments, and build repeatable playbooks to share globally.
You will collaborate with product marketing to optimize experience, content teams to develop compelling seller education and marketing materials, and analytics teams.
Build attribution models accounting for multi-touch journeys and incrementality, ensuring every marketing dollar delivers measurable seller acquisition impact.
A day in the life You will work directly with tech and product teams WW to support new seller recruitment and success. • Passion for results and commitment to action-oriented analysis • "Anything is possible" attitude with creative problem-solving skills • Relentless focus on the customer and improving their experience • Strong performance marketing experience and operational excellence skills • Ability to thrive in a fast-paced, ambiguous environment • Proven track record of making data-driven decisions to influence the prioritization of features that scale solutions globally • Experience communicating status, risks, and process changes to cross-functional stakeholders and leadership
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
- Experience working with multiple groups of stakeholders
- Experience in e-commerce, digital products or entertainment industries
- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, TEMPE - 157,100.00 - 212,600.00 USD annually USA, AZ, Tempe - 157,100.00 - 212,600.00 USD annually USA, WA, SEATTLE - 157,100.00 - 212,600.00 USD annually USA, WA, Seattle - 157,100.00 - 212,600.00 USD annually