Manager, S&o - Cpg Ads & Promotions Demand

DoorDash DoorDash · Consumer · San Francisco, CA · 641 Ads & Promotions Strategy

Manager, S&O - CPG Ads & Promotions Demand role at DoorDash. Focuses on strategy and operations for CPG advertisers within the retail media network. Responsibilities include owning business performance, partnering with sales and cross-functional teams, leading Go-To-Market motions, and developing modeling for forecasting. Requires 6+ years of experience in ad tech, retail media, or e-commerce, with strong analytical abilities (Excel, basic SQL).

What you'd actually do

  1. Own business performance across mid-market CPGs – tracking revenue goals and OKRs, and defining the strategy to attain each
  2. Partner closely with Sales team to develop goals, understand and define the operating model to achieve growth within both existing and net-new advertiser cohorts
  3. Partner cross-functionally across Strategy & Operations, Insights & Measurement, Product, Catalog, and more to operationalize the strategy to enable success
  4. Partner with PMM, PR, and B2B Marketing on driving upper-funnel awareness and growth of ads & driving cohort-specific outreach to spur activation
  5. Lead the GTM motion, developing resources, programs, and playbooks to empower Sales team to drive activation, upsell, and retention

Skills

Required

  • Excel
  • basic SQL

Nice to have

  • ad tech
  • retail media
  • ecommerce
  • digital marketing
  • revenue-driving projects
  • cross-functional collaboration with product and sales
  • analytical abilities

What the JD emphasized

  • Own revenue target
  • build plans to hit lofty business goals
  • going from 0-1 and 1-10
  • identify trends
  • leverage insights to scale
  • problem-solve against blockers
  • tracking towards the milestones necessary to get there
  • roll up your sleeves
  • get to the lowest level of detail
  • cross-functional partnerships
  • effective communicator