Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
The Automotive Sales Development team partners with Sales to support advertiser strategy through data‑driven insights, consistent execution, compelling storytelling, and effective media solutions. This role leads an Automotive Sales Development pod of Advertising Strategists and Account Specialists, responsible for delivering high‑quality advertising strategy and executional support for Sales and automotive advertisers across T2 and T3. This position is designed for an experienced Advertising leader who balances consultative partnership with operational excellence and process accountability. Success in this role is defined by the ability to support strong advertiser conversations, ensure consistent delivery of strategic recommendations and materials, and develop high‑performing teams that operate as effective Sales partners—not by direct selling or quota ownership.
Job Description
Core Responsibilities:
Strategic Leadership & Influence
- Lead a regional Automotive Sales Development team, setting a clear vision for insight‑led advertising strategy.
- Serve as a strategic partner to Automotive Sales leadership, influencing go‑to‑market approach, advertiser positioning, and long‑term growth strategy.
- Elevate advertiser engagements from executional planning to outcome‑focused, business‑driven strategy discussions.
Advertising Strategy & Expertise
- Guide the development of full‑funnel advertising strategies rooted in data, audience insights, and market intelligence to support Sales planning and execution.
- Analyze and translate campaign performance data into clear insights, presentations, and reporting that support Sales conversations and advertiser decision‑making.
- Stay informed of automotive, media, and platform trends, sharing relevant insights to support Sales and advertiser needs.
Sales Enablement & Partnership
- Act as a primary enablement partner to Sales, supporting teams in addressing advertiser needs through consultative problem‑solving and informed recommendations.
- Partner closely with Sales to align on objectives, key accounts, timelines, and engagement priorities.
- Collaborate with HQ and cross‑functional partners (Finance, Media Planning, Campaign Management, Product, Measurement and Insights, etc.) to execute initiatives, manage workflows, and improve advertising effectiveness.
Operational Planning & Execution
- Oversee planning, prioritization, and execution of Advertising Strategy deliverables to ensure timely, accurate, and consistent support for Sales.
- Ensure adherence to established advertising processes, timelines, and quality standards.
- Monitor operational performance, workloads, and delivery metrics to maintain effective support across assigned Automotive accounts.
- Serve as an ongoing point of contact for Sales teams to address operational questions and resolve execution‑related issues.
Team Development & Operational Excellence
- Coach and develop Advertising Strategists and Account Specialists to deliver consistent, high‑quality strategic and executional support aligned with Sales needs.
- Establish and monitor performance standards focused on quality, accuracy, timeliness, and insight application.
- Oversee creation and maintenance of capabilities presentations, proposals, campaign reviews, and attribution reporting to ensure consistent standards and reusable best practices.
Organizational Impact
- Serve as a connector across Sales Development, Sales, and cross‑functional teams to ensure alignment, operational consistency, and clarity in advertiser planning and execution.
- Apply sound judgment and discretion in matters of significance, consistent with functional policies and procedures.
- Perform other duties and responsibilities as assigned.
Preferred Experience & Capabilities
- Proven leadership experience in advertising strategy, media planning, or sales enablement.
- Deep understanding of automotive advertising (T2/T3 preferred).
- Strong executive presence and ability to influence without authority.
- Success leading teams in consultative, Sales‑enablement or advisory‑based support models.
- Expertise in translating data into advertiser‑centric strategic narratives.
- Ability to successfully lead and develop teams while managing multiple priorities and complex projects in parallel.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Accountability, Customer Experience (CX), Strategic Objectives
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
5-7 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.