About the Opportunity and Team
Social Media, Creators, and Communities are transforming how brands build relevance and long-term customer relationships. These channels generate rich, fast-moving signals across culture, conversation, sentiment, and performance—introducing new challenges around measurement, attribution, and sustained impact across the entire customer journey.
Within the Growth Marketing & Insights organization, our team develops actionable Category & Customer Insights and measures Marketing Effectiveness as our dual purpose. We are a multidisciplinary team of change agents—data scientists, strategists, and analysts—who thrive in ambiguity, move fast with rigor, and tackle complex, evolving challenges. We enable decisions at the E-Team level and help the business move from insights to execution to growth. We partner closely with Marketers, Product, GTM, and Finance to bring clarity to emerging problem spaces.
About the Role
We’re looking for a Manager, Social & Influencer Measurement to lead how we define, measure, and optimize success across Social, Influencer, and Community marketing. It drives full-stack measurement and strategic impact for Adobe’s Social Marketing in Organic, Paid, and Earned channels.
You will be a builder of teams, systems, and standards, not only keeping pace with a fast-moving field, but leading innovation within it. You’ll manage and develop analytics and data science talent, own end-to-end measurement frameworks, and serve as a trusted thought partner to senior marketing leaders.
What You’ll Do
- Shape how Social and Influencer impact is measured and quantified, how insights are produced at scale, and how those insights translate into confident decisions, actions, and meaningful business outcomes.
- Lead and grow a team of analysts and data scientists, setting clear direction, prioritizing the right work, coaching for impact, and building durable systems that scale team effectiveness.
- Measure and evaluate end-to-end social-first initiatives (campaigns, announcements, launches, events), establishing reporting and optimization metrics across the funnel.
- Translate ambiguous and multi-dimensional signals into structured analysis, developing proxies and heuristics to connect upper-funnel outcomes (reach, attention, engagement, sentiment, influence) to business results (e.g., MAU, LTV, ARR).
- Set quarterly goals and establish operating rhythms. Monitor weekly and sometimes daily performance. Use data to guide investment and budget decisions across content creation and paid media. Balance customer acquisition cost, return on investment, and long-term brand impact.
- Build and scale analysis pipelines and data foundations, partnering with Data Engineering to ensure data quality, metric integrity, and reliable insights at scale; work with large, complex datasets, including text and social conversation data.
- Adopt and champion AI-first workflows (e.g., assisted analysis, synthesis, and reporting) to improve team productivity, speed to insight, and analytical leverage—while maintaining strong judgment, rigor, and accountability.
What You’ll Need to Succeed
Leadership & Management
- Over 3 years managing people, demonstrating success in building, leading, and developing high-performing analytics or advanced data analysis teams.
- Demonstrated ability to set priorities and expectations, manage tradeoffs, and drive execution in a fast-moving, ambiguous environment.
- A leadership style that is curious, results-focused, and grounded in ownership, continuous learning, and pushing the standard higher.
Analytics & Systems Thinking
- 8–10+ years of experience in marketing analytics, growth analytics, product analytics, or data science, with exposure to social, influencer/creator, or community measurement.
- Proven judgment solving problems without clear playbooks or ground truth, including non-routine analytical challenges requiring advanced analytical, statistical, or experimental methods.
- Strong analytical reasoning and comfort working with imperfect, fragmented, or non-attributable data.
Communication & Influence
- Ability to understand complex systems and explain them simply to both technical and non-technical audiences.
- Proven experience influencing senior and executive partners through clarity, structure, and data-driven storytelling.
- Trusted partner attitude with strong cross-functional instincts in large, matrixed organizations.
Nice to Have
- Experience with influencer/creator platforms, social listening tools, or content analytics
- Background in brand measurement, sentiment analysis, or community health metrics
- Experience scaling analytics practices for emerging or rapidly evolving marketing channels
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,100 -- $265,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $183,600 - $265,800
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.