Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
**About The Team **
The Marketing Partnerships team collaborates with external brands and agency or production partners, as well as internal cross-functional teams to find unique ways to bring iconic brands closer to our biggest shows and films through compelling campaigns, sponsorships, activations and other innovative solutions. We partner with teams across our APAC Ads markets (South Korea, Japan, Australia, China Export and Pan-APAC).
About The Role
With Netflix’s mission to entertain the world, our titles of all shapes and sizes become powerful vehicles for brands to connect meaningfully with audiences. This role is central to the development, launch and ongoing commercialisation of innovative sponsored creative solutions across the Netflix ecosystem, including brand campaigns on our APAC social channels and at our owned events. It will lead our solutions operations strategy for brand partnerships - including, but not limited to, social and events - acting as an internal expert on how brands can partner with Netflix across these touchpoints, and ensuring they are integrated thoughtfully into sponsorship packages and campaigns. The role also serves as a connection point between Brand Partnerships, Ad Sales, Marketing (including Organic Social and Paid Media) and other cross-functional teams, including PR, Events, Content, Legal, Policy and Finance.
Key Responsibilities
In this role you will:
- Lead the APAC planning, rollout and ongoing commercialisation of sponsored creative solution (current and future) across the Netflix ecosystem, aligning global strategy with regional and local market needs
- Lead APAC social commercialisation strategy across both custom and sponsored activity, partnering closely with in-market Marketing Partnerships Creative and Social teams and the regional Paid Media team. Develop social packages, inclusive of production budgets, editorial calendar, distribution strategy, and CTA/product positioning, with consideration for branded content guidelines and restrictions on owned/earned social, target audience, and overall campaign goals
- Lead brand partner events commercialisation strategy, in close collaboration with Events, Brand Partnerships, Marketing Partnerships Creative and PR teams
- Evaluate and prioritise the revenue potential of new creative sponsorship opportunities, working closely with Brand Partnerships Leads, Ad Sales and Market Planning & Operations
- Support the broader Sponsorships & Solutions team in the development, launch and iteration of media sponsorship products and packaged solutions as required
- Partner with Sales Enablement and Product Marketing to develop sales narratives, training and go-to-market (GTM) materials that clearly articulate the value of IP-led solutions
- Work closely with Legal and Ad Policy teams to build scalable practices, guidelines and guardrails that grow revenue and protect member experience and content integrity
- Collaborate with the global Sponsorships & Solutions team to ensure consistency of creative sponsorship and social product launches and optimisation across markets, while localising for APAC where needed
- Coordinate with the global Sponsorships & Solutions and Product teams to identify, test and unlock new creative sponsorship assets or placements based on advertiser demand and insights across clients, members and Ad Sales teams
About you:
- 10+ years of proven experience in brand partnerships and/or social marketing, developing and executing multi-channel, content-driven programs for leading brands
- 2+ years of experience in social commercialisation, ideally with an entertainment or media company or digital publisher.
- Extensive knowledge of paid/branded content placement on social including platform tools, guidelines for FTC disclosures, and monetization rules and restrictions.
- Strong experience in paid media on social platforms and the ability to translate specs and paid capabilities or limitations to internal and external sales partners
- Strong knowledge of the APAC advertising and media landscape, with hands-on experience operating across multiple markets and understanding cultural nuances
- Ability to partner closely with Ad Sales, supporting the full sales cycle by shaping proposals, narratives and joining client meetings as a subject matter expert when required
- Demonstrated ability to work cross-functionally, influencing and driving alignment
- Excellent project management skills and attention to detail, with the ability to manage multiple complex initiatives across markets in a fast-paced environment
- Self-starter who thrives in ambiguity, takes ownership and proactively identifies opportunities and solves problems in a dynamic, evolving environment
- Fluent in English, with additional languages a big plus (Korean, Japanese or Mandarin)
Join Us
This is an exciting opportunity to play a pivotal role in shaping the future of Netflix Ads offerings in the APAC region. If you’re passionate about creating innovative and creative advertising solutions, thrive in a fast-paced, dynamic environment, and excel at turning complex challenges into meaningful opportunities, we’d love to hear from you.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.