Manager, Talent and Influencer Partnerships

Disney Disney · Media · Burbank, CA +1

Manager, Talent and Influencer Partnerships at Disney, responsible for executing influencer and celebrity partnerships to drive brand awareness, social engagement, and reach for Hulu. This role involves managing campaigns from strategy to execution, including creative strategy, social media boosting, contract negotiations, content review, and performance analysis. It also requires managing external agencies, serving as a liaison for talent, supporting events, and collaborating with various internal teams. The ideal candidate has 5+ years of entertainment experience in influencer marketing, social creative strategy, and social analytics, with a strong understanding of the entertainment social media landscape and a track record of measuring KPIs and leveraging data for insights.

What you'd actually do

  1. Execute influencer and celebrity partnerships for Originals and Brand campaigns
  2. Manage campaigns from strategy to execution including but not limited to creative strategy and briefing, social platform and paid boosting strategy, partner criteria and selection, contract negotiations, asset review and edits, collecting additional feedback from necessary stakeholders, content rollout, and critical analysis of campaign performance
  3. Manage external agency partners to ensure Hulu continues to deliver best-in-class influencer and celebrity campaigns from strategy to creative production to fan engagement
  4. Serve as liaison for select talent and influencer partners, supporting overall relationship management
  5. Support influencer-forward events including premieres, launch events, screenings, press junkets, and set visits

Skills

Required

  • 5+ years of entertainment experience across influencer marketing, social creative strategy, and social analytics
  • Experience working on social media asset production, social production shoots, branded partnerships, and events
  • A proven and deep understanding of the entertainment social media landscape, platform standard methodologies and consumer behaviors
  • Track record of consistently measuring important metrics and KPIs against broader business objectives; understands how to leverage data to uncover new opportunities and insights
  • Excellent judgment and partner management when working with influencers, celebrities, their representation (agents, managers, publicists) and internal stakeholders
  • Strong negotiation skills
  • Vast knowledge of influencer marketing including trends in the evolving business environment and the data and social metrics needed to demonstrate campaign success
  • Great time management skills, organization skills, verbal and written communication skills
  • Strong attention to detail, ability to switch between creative projects and analytical/strategic projects with ease
  • Experience producing and presenting campaigns and delivering results to internal and external stakeholders
  • Proficient in Google Suite, Microsoft Suite, Airtable and social media tools such as CreatorIQ, Dash Hudson, and/or Traackr

Nice to have

  • Loves TV, film and all things entertainment, especially on Hulu and across TWDC brands
  • Takes initiative on offering suggestions and solutions for team efficiency & process