Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
Your mission
We’re looking for a highly skilled Marketing Analytics Manager to elevate and expand our Marketing Analytics capabilities. This is an individual contributor role (no direct reports), in which your work will directly influence how we measure performance, understand customer behavior, and accelerate business growth.
You’ll combine expertise in BI development, data engineering, and marketing analytics to drive data-backed decision-making across our Marketing and GTM teams. You will own the design of scalable data models, robust SQL, and Power BI dashboards, strengthening the reporting infrastructure that powers our insights and growth.
The ideal candidate brings deep hands-on experience with Power BI and marketing data—preferably in a SaaS environment. You’re someone who can quickly interpret key metrics, translate them into meaningful business context, and continuously refine our measurement frameworks. You communicate insights clearly, support recurring reporting, and thrive in fast-paced, ad hoc analysis scenarios.
While we prefer candidates based in our existing office locations, we are open to considering talented professionals located anywhere across Romania for this role.
What you'll do at UiPath
- Design, build, and maintain automated Power BI dashboards for Marketing and GTM teams.
- Partner with marketing stakeholders to interpret KPIs related to marketing performance, funnel health, campaign impact, and pipeline contribution.
- Develop scalable reporting frameworks to unify fragmented data and support self‑service analytics.
- Ensure dashboards are intuitive, accurate, high‑performing, and aligned to consistent KPI definitions.
- Collaborate with data engineers on data ingestion, transformation, and pipeline maintenance.
- Troubleshoot data quality issues and logic discrepancies across marketing source systems.
- Build strong business context around metrics to improve measurement frameworks and reporting approaches.
- Investigate data anomalies and support ad hoc insight requests using SQL and exploratory analytics.
- Act as a day‑to‑day resource helping stakeholders understand dashboards, KPIs, and data logic.
- Triage and scope BI-related requests, translating business questions into clear technical requirements.
- Support cross‑functional efforts involving KPI alignment, data quality improvements, system migrations, or reporting updates.
- Provide documentation, training, and enablement to boost data literacy and adoption across marketing teams.
What you'll bring to the team
- Bachelor’s degree in Computer Science, Information Systems, Analytics, Business, Engineering, Mathematics, or a related field (or equivalent professional experience).
- Minimum 3-5 years of hands-on experience with Power BI in a business environment.
- Proficiency with Power Query and DAX to model data and define business metrics.
- Ability to design intuitive dashboards optimized for business consumption.
- Experience integrating Power BI with various data sources (SQL, Azure, Excel, Salesforce, etc.)
- Strong working knowledge of SQL, with ability to write complex queries and optimize performance.
- Experience with marketing systems such as Salesforce, Google Analytics (GA4), Google Ads, LinkedIn Ads, Marketo.
- Experience using tools such as Jira, Trello, etc. to develop and manage full project plans from inception through delivery and closeout.
- Familiarity with marketing funnel metrics, campaign performance measurement, and pipeline reporting.
- Strong analytical reasoning, problem-solving skills, and attention to detail.
- Collaborative and service-oriented mindset.
- Fluency in English.
#LI-FF1
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.