Marketing Associate, Australia

Whatnot · Consumer · Sydney, Australia · New Markets

Marketing Associate for Whatnot, a livestream shopping platform, focused on growing buyer demand in Australia through campaign execution, relationship building, digital events, influencer partnerships, and content creation. Requires 3+ years of marketing experience in fast-paced environments, with expertise in category marketing, events, social media, and influencer marketing. Must be data-driven, a problem solver, and comfortable in a startup setting.

What you'd actually do

  1. Support buyer acquisition across categories by developing and executing campaigns and events that generate community buzz and drive demand on Whatnot
  2. Plan and execute product release campaigns, and support on-platform events and key community moments across multiple channels
  3. Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
  4. Partner with the global social team to develop and execute social media strategy, including managing a social calendar and advising on content for tentpole campaigns

Skills

Required

  • 3+ years of marketing experience in a fast-paced environment
  • Experience in category marketing
  • Experience in events
  • Experience in social media marketing
  • Experience in influencer marketing
  • Experience in business operations
  • Running digital marketing campaigns with a proven ability to conceptualize, produce and drive campaign conversion
  • Experience and an interest in working directly with influencers and creators
  • Problem solver with strong project management skills and the ability to fully own execution across multiple marketing channels
  • Immersed in internet culture
  • Data-driven with experience tracking growth KPIs and monitoring the success of marketing programs
  • Proficiency in digital platforms and data analytics tools
  • Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed

Nice to have

  • Experience at a high-growth startup, marketplace, or creator-focused platform