Marketing Automation Specialist

Disney Disney · Media · Singapore

This role focuses on building and deploying marketing automation solutions to improve user engagement through personalized messaging. It involves working with marketers to refine strategies, building and testing solutions, monitoring deployments, and analyzing business impact using BI tools and SQL.

What you'd actually do

  1. Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
  2. Builds messaging solution and conducts self-quality assurance testing.
  3. Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
  4. Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
  5. Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.

Skills

Required

  • marketing operations
  • analytics
  • quality assurance
  • writing skills
  • communication skills
  • analytic mindset
  • English language proficiency

Nice to have

  • messaging best practices
  • messaging platforms (Braze, Salesforce Marketing Cloud, Adobe Experience Manager, HubSpot, Marketo)
  • Liquid
  • HTML
  • SQL
  • agile collaboration

What the JD emphasized

  • high bar for quality
  • ability to readily spot potential bugs