The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business. We are seeking an Agentic Marketing Channels Manager to pioneer the development of AI-driven marketing channels, particularly conversational and autonomous marketing agents. This individual will lead our evolution to AI-first marketing channel strategies, anticipating and adapting to changing customer behaviors and expectations. The Agentic Marketing Channels Manager will combine demonstrated digital marketing expertise with emerging AI/agentic technologies, driving measurable results while shaping the future of digital marketing channels.
Responsibilities
Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact Establish measurement frameworks and learning agendas to optimize AI-driven marketing channels through experimentation, A/B testing, and advanced analytics Influence cross-functional partners across Product, Marketing, and Sales teams to align on AI-first marketing channel experiences Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI-driven customer engagement Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development
Qualifications
8+ years of digital marketing experience, driving performance marketing results at scale Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat Experience with SQL, statistical analysis, and designing/executing marketing experiments Knowledge of agentic AI systems, autonomous agents, or conversational AI development Cross-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams Strategic thinking and experience developing long-term strategy while executing tactical initiatives Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Background in growth marketing, performance marketing, or marketing technology roles Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Advanced analytics experience with causal inference, machine learning, or predictive modeling Technical experience in prompt engineering, agent development, or AI model evaluation Experience driving organizational change and innovation in marketing