Marketing Data Scientist Senior Associate - Consumer Bank

JPMorgan Chase JPMorgan Chase · Banking · OH · Consumer & Community Banking

This role focuses on marketing analytics within the consumer banking sector, aiming to measure marketing effectiveness, inform campaign strategy, and optimize marketing spend. It involves developing and enhancing present value models, providing analytical support for marketing initiatives, and translating analytical results into business recommendations. The role requires a strong foundation in statistical methods, SQL, R, and A/B testing, with experience in AI-assisted development tools and data visualization.

What you'd actually do

  1. Create, maintain, and evaluate present value calculations and related assumptions to assess acquisition quality and investment performance
  2. Provide analytical support for deposit marketing initiatives, including campaign insights, recommendations, and strategic guidance
  3. Contribute to portfolio investment optimization and business-facing quality assumptions that inform marketing investment decisions
  4. Support finance processes by providing inputs to budgeting and forecasting, including return on investment and cost-benefit evaluations
  5. Consult on experimental design and data collection, partnering with stakeholders and other Data & Analytics teams to develop and refine strategies

Skills

Required

  • Bachelor's and Master's degree in a quantitative discipline
  • 3+ years of experience applying statistical methods to real-world problems
  • 3+ years of experience using SQL for data analysis
  • 3+ years of experience using R for analytics
  • Experience supporting finance workstreams, including budgeting, forecasting, and return on investment or cost-benefit evaluations
  • Hands-on experience with A/B testing and incrementality testing, including experimental design, statistical significance evaluation, and translating results into business recommendations
  • Demonstrated experience using AI-assisted development tools (such as GitHub Copilot, Claude Code, or similar) to accelerate analysis and code development
  • Experience with data visualization for analysis and presentation
  • Strong written, verbal, and presentation skills

Nice to have

  • 3+ years of applied experience using Python
  • Experience in marketing analytics, including customer acquisition and campaign measurement
  • Experience building data visualizations for analysis and presentations; Tableau preferred
  • Demonstrated ability to solve unstructured problems independently while maintaining strong stakeholder alignment
  • Strong strategic, organizational, and relationship-building skills

What the JD emphasized

  • quantitative discipline
  • statistical methods
  • SQL
  • R
  • finance workstreams
  • A/B testing
  • incrementality testing
  • AI-assisted development tools