Marketing Director, New Portfolio / Cvm

Merck Merck · Pharma · Shanghai, China

Marketing Director role focused on developing and executing launch strategies for new pharmaceutical products in the cardiovascular and metabolic (CVM) therapeutic areas within China. Responsibilities include franchise portfolio vision, integrated launch planning, go-to-market design, and bridging local market insights with global strategy. Requires significant marketing experience in healthcare, strong strategic thinking, and communication skills.

What you'd actually do

  1. Play a key role to develop China pharma franchise portfolio vision and integrated launch planning, strategizing and planning to ensure that our product lineup is robust, competitive, and aligned with our business goals
  2. Lead the launch strategy and readiness for Enlicitide, early marketing shaping , GTM design, and organizational capabilities for the CVM pipelines
  3. Bridge China market insights and launch planning with global product strategy team to support global strategy development and accelerate China launch
  4. Explore the opportunity of expanding the portfolio of innovative products in potential therapeutical areas

Skills

Required

  • Accountability
  • Adaptability
  • Digital Marketing
  • eCommerce Marketing
  • Market Access
  • Marketing Budget Management
  • Market Research
  • Omnichannel Marketing
  • People Leadership
  • Pharmaceutical Sales Marketing
  • Product Launches
  • Product Marketing
  • Strategic Market Analysis
  • Strategic Planning
  • Strategic Thinking
  • Teamwork
  • Website Marketing

What the JD emphasized

  • 10-year marketing working experience of healthcare
  • 5 years in managerial role