Marketing Intern

Caterpillar Caterpillar · Industrial · Beijing, China

Marketing Intern role at Caterpillar, focusing on content creation, social media management, event coordination, customer engagement, project assistance, collateral development, and internal communication. Requires enrollment in a marketing, business administration, or related degree program, familiarity with MS Office and social media, and good English communication skills.

What you'd actually do

  1. Assisting in the creation of marketing materials such as social media posts.
  2. Managing and updating company social media accounts, engaging with followers, and monitoring brand mentions.
  3. Assisting with the planning and execution of marketing events and trade shows.
  4. Interacting with customers to gather feedback and improve customer satisfaction.
  5. Supporting marketing projects by conducting research, creating presentations, and assisting with project logistics.

Skills

Required

  • Enrolled full time at a 4-year accredited university/college in one of the following degree programs: marketing, business administration, designing or related business field
  • Familiar with the MS office: Word, Excel, PowerPoint, Project
  • Familiar with social media management
  • Good command of written/spoken English including technical terminology, CET-6 or above
  • Strong teamwork, interpersonal and communication skills
  • Ability to demonstrate strong communication skills, initiative, and intellectual curiosity
  • Able to work independently or as a collaborative team member
  • Passion for marketing and an eagerness to contribute to a team-oriented environment