What you'd actually do

Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.

Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities.

Deeply understand the target customer base, conduct regular market analysis and competitor research.

Closely collaborate with the sales team to drive the achievement of sales targets.

Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities.

Skills

Required

marketing experience in consumer electronics or technology industry
CMO role experience
strategic thinking
execution capabilities
brand building
integrated marketing promotion
U.S. market knowledge
cross-cultural communication
leadership experience
team management experience

Nice to have

managing large marketing budgets
optimizing spend across channels
stakeholder management skills
working with product, sales, and executive leadership teams
consumer insights
market research
customer segmentation strategies

About the team PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Responsibilities：

Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.
Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities.
Deeply understand the target customer base, conduct regular market analysis and competitor research.
Closely collaborate with the sales team to drive the achievement of sales targets.
Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities.
Manage budgets to ensure that marketing activities are efficiently executed within the budget.

Requirements

Minimum Qualifications:

5 years of marketing experience in the consumer electronics or technology industry, with at least 2 years of experience in a CMO role.
Strong strategic thinking and execution capabilities, with the ability to quickly adjust in a dynamic market.
Extensive experience in brand building and integrated marketing promotion.
Familiarity with the U.S market and consumer habits, with cross-cultural communication skills.
Excellent leadership and team management experience, with the ability to motivate teams and drive cross-functional collaboration.

Preferred Qualifications

Experience managing large marketing budgets and optimizing spend across channels.
Strong stakeholder management skills, with experience working closely with product, sales, and executive leadership teams.
Background in consumer insights, market research, and customer segmentation strategies.

Responsibilities：

Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.
Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities.
Deeply understand the target customer base, conduct regular market analysis and competitor research.
Closely collaborate with the sales team to drive the achievement of sales targets.
Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities.
Manage budgets to ensure that marketing activities are efficiently executed within the budget.

Requirements

Minimum Qualifications:

5 years of marketing experience in the consumer electronics or technology industry, with at least 2 years of experience in a CMO role.
Strong strategic thinking and execution capabilities, with the ability to quickly adjust in a dynamic market.
Extensive experience in brand building and integrated marketing promotion.
Familiarity with the U.S market and consumer habits, with cross-cultural communication skills.
Excellent leadership and team management experience, with the ability to motivate teams and drive cross-functional collaboration.

Preferred Qualifications

Experience managing large marketing budgets and optimizing spend across channels.
Strong stakeholder management skills, with experience working closely with product, sales, and executive leadership teams.
Background in consumer insights, market research, and customer segmentation strategies.