Are you a systems-thinker who thrives on making complex marketing organizations run at peak velocity? At AWS, we're seeking a Marketing Manager who can operationalize world-class product marketing across our AI app and agent building products including Amazon Bedrock, AgentCore, and Strands.
AWS needs operators who can connect the dots across launches, campaigns, events, and measurement — ensuring our product marketing teams focus on what they do best while the engine beneath them runs flawlessly. In this role, you'll serve as the operational connective tissue between product marketing and key partner marketing teams including demand generation, account-based marketing, content studio, events, and launch operations.
We're looking for a unique blend of program manager and marketing operator — someone who can orchestrate launches, coordinate field enablement, manage analyst engagement, and build the measurement mechanisms that prove marketing impact. You'll partner with Product Marketing Managers, Campaign Managers, and cross-functional stakeholders to ensure every launch lands on time, every campaign is resourced, and every result is measured.
If you thrive at the intersection of marketing strategy and operational excellence and want to be the force multiplier behind how AWS brings AI products to market, this role is for you.
Key job responsibilities Partner with demand generation, account-based marketing, content studio, events, and launch operations teams on campaign and program activation, ensuring seamless handoffs between product marketing strategy and execution
Coordinate launch execution logistics across all products, including timelines, stakeholder alignment, and cross-functional coordination
Own customer advocacy program operations across segments, including reference pipeline management, and case study production.
Execute field enablement operations for launches, including training coordination, materials distribution, and adoption tracking
Own marketing measurement, reporting, and mechanisms including Weekly Business Reviews (WBR), Monthly Business Reviews (MBR), and launch scorecards
Manage cross-team first- and third-party event responsibilities including session management, keynote coordination, and logistics across industry events
Coordinate the team's engagement with the Analyst Relations team, including briefing logistics, research intake, and ensuring PMM alignment on analyst-facing narratives
About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience conveying complex technical concepts to both technical and business audiences
- 3+ years of hands-on experience with cloud architectures in technical domains (e.g., Generative and Agentic AI, Developer Tools)
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- MBA
- Experience working with engineering and product teams to define a product and bring it to market
- Track record of creating compelling technical demonstrations and reference architectures
- Experience presenting to executive-level audiences and industry analysts.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, SANTA CLARA - 88,700.00 - 155,200.00 USD annually USA, MA, Boston - 80,600.00 - 141,100.00 USD annually USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually