POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
Brand Management
- Lead the development of brand strategies to optimize the business, including brand/business plan and LRF, and lifecycle management
- Lead the AD growth initiatives
- Cross-functional AD leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Interface with WWT to gain support
- Forecast brand performance and track progress towards target
- Prepare report for internal communication
Organization Effectiveness and self Development
- Assist brand owner to develop effective campaign/activity to support the growth of business
- Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs
- Develop subordinates through coaching and training programs to deliver results
Resource Management
- Lead team in strategic brand budget planning and control
- Allocate and manage in country portfolio budget and evaluate P&L
**POSITION RESPONSIBILITIES **
Accountable
Lead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Shared Accountability
s Develop TA life cycle management strategy with CTAL and WWT
s Develop effective structure with CTAL and BU Head.
s Develop MKT team competency with CTAL
ORGANIZATIONAL RELATIONSHIPS
Marketing Director /Business Unit Leads Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead
**EDUCATION AND EXPERIENCE **
**Qualifications: **
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (people manager roles):
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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