Marketing Manager, Digital Events

Whatnot Whatnot · Consumer · San Francisco, CA · Marketing

Marketing Manager, Digital Events at Whatnot, a livestream shopping platform. This role focuses on executing app-wide digital events to drive buyer engagement and seller participation, manage event timelines, coordinate assets, support promotion, and analyze post-event performance to improve future events. It requires strong execution, cross-functional communication, and a bias for action.

What you'd actually do

  1. Drive buyer engagement and seller participation for app-wide events by owning event timelines, asset coordination, in-app merchandising, email builds and programming details.
  2. Improve the quality and consistency of digital event execution by building clear operating plans, tracking dependencies, and keeping cross-functional partners accountable to deadlines.
  3. Help sellers and creators show up successfully in key events by supporting onboarding, programming guidance, communication, and expectation-setting.
  4. Support event promotion across channels by coordinating with marketing, creative, category, and seller teams to make sure campaigns are clear, timely, and compelling.
  5. Raise the bar on future events by building post-event recaps, surfacing performance trends, and turning learnings into sharper playbooks.

Skills

Required

  • 2+ years of experience in marketing, events, operations, creator programs, or a related field
  • Strong event or campaign execution skills
  • Manage timelines, owners, assets, promotion, and launch details
  • Bias toward action
  • Comfortable making progress with incomplete information
  • Cutting through ambiguity
  • Adjusting quickly when priorities change
  • Clear cross-functional communication
  • Drive alignment and follow-through across marketing, creative, category, product, and seller-facing teams
  • Strong ownership
  • Comfort using data to improve the work
  • Track event performance
  • Spot patterns
  • Translate insights into better execution next time
  • Product and community curiosity
  • Low-ego, team-first approach

Nice to have

  • Familiarity with lifecycle marketing, email operations, campaign reporting, or event programming
  • Experience with graphic design tools such as Canva, Figma, or similar tools
  • Experience working with creator communities, sellers, or online marketplace communities
  • Passion for Whatnot categories such as vintage clothing, collectibles, sneakers, beauty, electronics, or live plants
  • Experience buying or selling in online marketplaces