Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
As a Marketing Manager, you are passionate about absorbing business context and using that to make intelligent decisions that benefit the long-term value of the brand. In this position, you will be crafting and executing 360° campaigns for our members. The successful candidate will be comfortable taking the lead on marketing campaigns, yet act selfless and be inclusive.
The best candidate for the role is someone who lives and breathes our content already and talks naturally and passionately about our series, films, and documentaries. You will create campaigns that drive conversations and resonate authentically with local audiences in France and set new standards for entertainment marketing. You have an entrepreneurial spirit, socializing easily with lots of cross-functional partnerships. You are a professional that will thrive in our freedom and responsibilityculture.
What will you do?
- Co-leading campaigns across France to drive brand awareness and fandom in France.
- Play a key role in building strategic and creative marketing campaigns for the launch of the Netflix film/shows produced in France, including the development of the creative campaigns, management workflows and production of required marketing shoots.
- Lead local extensions of global campaigns with creative and impactful media planning, working on special projects (stunts, content, digital innovation) that increase the relevance of title promotion in France
- Manage international paid media campaigns from paid social to traditional levers.
- Lead cross-functional reporting
- Oversee the creative direction, execution and production process across all channels with our partner agencies and internal stakeholders (AV, key visuals, media assets).
- Partner closely with your cross-functional partners in France like Content and Product teams, PR and Regional marketing teams to make sure campaigns connect with audiences on a local and global level.
Requirements
- Minimum 6+ years of previous experience in building strategic insight-led 360 consumer marketing campaigns preferably with a background in entertainment, global lifestyle or games;
- Strong experience developing marketing campaigns from scratch including strategic positioning, key art development and video execution, audience identification, media strategy, and launch roadmaps;
- Native understanding of traditional (broadcast, OOH etc.), social and digital advertising (direct video, mobile, paid social, programmatic, display, rich media, VOD) with a strong grasp of analytics and how to apply data to test and optimize campaigns.
- A history of stakeholder management and cross-functional collaboration with both internal and external partners, including talent (e.g. directors, producers, actors, etc).
- Ability to lead, create and execute campaigns autonomously.
- Ability to manage multiple time-sensitive projects simultaneously without the support of a large team.
- Excellent communication and presentation skills, in French and English;
- Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.