**Marketing Manager, India Student - Design & Video **
Based in Noida/Bangalore
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Role Overview
Adobe's Student Engagement Marketing team exists to encourage the long-term use of Adobe's tools with students and universities, with a particular focus on embedding Adobe Firefly and AI-powered workflows into the everyday practices of video and design students.
We’re looking for a highly creative Marketing Specialist to build, manage and energise our student evangelist presence across key design and film schools in the India. This person will identify, grow, and nurture a passionate group of design & video students at some of the most prestigious universities in the country to champion Adobe’s brand and tools, and build usage of our latest technology with their peer groups.
This role is suited to someone immersed in creative culture, with a deep understanding of the motivations and challenges of design and video students. It’s a highly hands‑on role - you’ll spend real time with students, listening, advising, and being present in their creative world!
What You’ll Do** **
Student Advocacy & Campus Marketing
· Own the day-to-day execution of the India student evangelist marketing program, managing a cohort of 100 students across priority institutions.
· Build trusted 1:1 relationships with student evangelists, serving as their point of contact and mentor at Adobe. You’ll be the person they trust and come to for honest feedback – supporting their growth into confident campus voices!
· Help evangelists confidently represent Adobe in their own way on campus, ensuring they understand our tools, positioning, and expectations, while empowering them to engage peers authentically.
· Drive measurable adoption of creative and AI tools through evangelist‑led activity and campus marketing moments, using engagement and usage insights to continuously refine programming.
Enablement & Programming
· Develop and deliver training, enablement and opportunities that enable student evangelists to confidently use and promote Adobe tools within real projects and student workflows.
· Support evangelists in planning and delivering activations**,** workshops, and content that introduce Adobe tools to new student audiences.
· Curate exclusive programming and benefits, reinforcing the value of the role, and supporting skill development and industry access.
Content, Insight & Student Voice
· Guide and elevate student‑led content and experiences, ensuring output is culturally relevant, on-brand, and aligned to Adobe’s product vision.
· Set and maintain the cultural feel of the program, creating “insider” spaces (e.g. Discord or private socials) that spark participation, ownership, and ongoing creative momentum.
· Actively gather insight from students, capturing sentiment, product feedback, and emerging needs to inform wider Adobe marketing and product teams.
Collaboration & External Relationships
· Work closely with universities, faculty, and internal partners to unlock campus opportunities, and enable deeper creative and industry‑connected experiences.
· Partner with Events, Education Sales, and global counterparts to ensure community activity complements larger campaigns and priorities.
Ideal Candidate Profile
· Highly interpersonal, with the confidence, warmth, and social energy to build trust quickly and sustain close 1:1 relationships.
· Enjoys being actively immersed in student life — working directly with students and building relationships through hands‑on interaction.
· Has an understanding of youth culture, creative subcultures, and trends.
· Brings a thoughtful, credible point of view on AI in the creative industry, and can converse with both enthusiastic and sceptical audiences in an authentic way.
· Energised by fast‑paced, evolving environments, keeping pace with rapid change across creative tools, workflows, and AI innovation.
· Combines strong communication and organisational skills, able to translate ideas into clear plans, execution, and measurement.
Preferred Qualifications
· 4+ years of experience in youth marketing or ambassador programs within the creative, video, or film industries.
· Experience facilitating workshops, peer‑to‑peer learning, or student‑led events.
· Experience studying graphic design, creative media or film.
· Proficient in Adobe Creative Cloud applications, including Photoshop and Premiere.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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