Marketing Manager, Japan

Whatnot Whatnot · Consumer · Tokyo, Japan · New Markets

Marketing Manager for Whatnot's Japan market, focused on building marketplace liquidity by growing seller supply and activating local communities. Responsibilities include managing relationships with influencers and partners, executing marketing initiatives, managing social media, and creating campaigns. Requires 5-10 years of marketing experience, strong track record in go-to-market strategies, influencer marketing expertise, and fluency in English and Japanese.

What you'd actually do

  1. Your focus will be to build marketplace liquidity by growing high-quality seller supply, activating credible local communities
  2. Help us build a seller community in Japan. Develop and manage relationships with industry-level leaders, from influencers, sellers, and other key partners.
  3. Own the end-to-end planning and execution of our large marketing initiatives such as online academy, digital events or IRL events
  4. Manage all social media channels & content
  5. Work with GTM team to facilitate, attend, or set booth in offline events and conferences

Skills

Required

  • 5-10 years in consumer or category marketing
  • Go-to-market strategy development and execution
  • Brand and consumer marketing initiative execution
  • Building and managing external relationships (influencers, creators, agencies, sellers, media)
  • Influencer marketing expertise
  • Content development for paid ads and acquisition
  • Digital and in-person event planning and execution
  • Fluent English and native Japanese
  • Understanding of Japanese consumer behavior, culture, and market dynamics

Nice to have

  • Experience at a high-growth startup, marketplace, or creator-focused platform
  • Existing network of sellers, creators, and influencers within a Whatnot product category
  • Proficiency in SQL
  • Passion for creator communities and/or categories that thrive on Whatnot
  • Experience buying and selling in online marketplaces

What the JD emphasized

  • Experience: 5–10 years in consumer or category marketing
  • A strong track record of developing and executing go-to-market, brand, or consumer marketing initiatives from strategy through launch and iteration
  • Experience building and managing external relationships with partners such as influencers, creators, agencies, sellers, media, or other key industry stakeholders
  • Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time sellers and buyers
  • Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
  • Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
  • You speak fluent English and native Japanese, with a strong understanding of Japanese consumer behavior, culture, and market dynamics