About the Role
Uber’s regional marketing teams play a vital role in building deep connections with the markets and communities we serve. As the frontline of our business, they collaborate with cross-functional partners to bring our products and brand strategy to life. Working with both regional and global stakeholders, they define priorities, lead region-specific marketing efforts, and execute global initiatives with local relevance.
In this role, you will lead world-class, insights-driven marketing strategies that build brand impact and drive growth for Uber in Turkey. Partnering with regional and global cross-functional teams, you’ll shape the future of the business by developing and executing integrated plans that fuel consumer demand and strengthen Uber’s connection with its audiences.
What you'll do
- Develop a strategic understanding of market priorities (business targets, P&L priorities, user segmentation, etc.), and generate marketing strategies and plans that align with both the market priorities and the global brand strategy.
- Analyze the state of the market and brand, and develop a deep understanding of users.
- Identify local marketing needs and opportunities aligned with business priorities.
- Develop, localize, and/or pulse up brand marketing initiatives that align with the market needs and global brand strategies.
- Work with key stakeholders to develop and execute campaigns, including: creative agencies, media teams, central marketing, research & data science, performance marketing, comms, policy, Ops, etc.
- Develop tactics and activations across owned and non-owned channels.
- Drive the learning agenda with the research and analytics teams to uncover needed insights and measurement plans.
- Explore, assess, and manage brand sponsorships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.
Basic Qualifications
- Consumer marketing or related experience with a successful record of delivering exceptional business results in a fast paced data driven environment.
- Strong business acumen and ability to think strategically and analytically.
- Curiosity and creativity. Full of fresh ideas to generate user growth and build the brand.
- A strong customer-centric mindset — you are always thinking about how our customers interact with the brand.
- High bar for quality, productivity, and delivering results.
- Experience managing creative and media agencies.
- A constructive mindset that takes initiatives in a constantly-changing work environment.
- Excellent written and verbal communication skills.
- Excellent organizational skills to juggle tasks without losing sight of the highest priorities and a desire to create and build new processes to enable organizational efficiencies.
- Hands-on and solution-driven mindset to operationalize projects quickly.
- Self-motivation and drive. Ability to work well independently and within a group setting to push projects to completion.
- Native Turkish speaker with fluency in English.
- At least 5 years of experience in marketing or a related field.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, or similar - advanced degree is a plus.
- Experience creating regional marketing strategies and plans.
- Experience working for a global brand.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.