The JP Marketing Media Team is seeking a Media Manager to develop and execute comprehensive media strategies for the Japanese market. In this role, you will be responsible for managing multi-channel media plans spanning digital, social, OOH, and traditional channels, while partnering closely with internal stakeholders and external agency partners. You will leverage your analytical skills and deep understanding of the Japanese media landscape to translate business objectives into effective, data-driven media strategies that optimize channel mix, audience targeting, and budget allocation across our campaigns.
As a Media Planner, you will analyze market trends, consumer insights, and campaign performance data to identify strategic opportunities while applying cultural and market-specific nuances of the Japan market to enhance campaign effectiveness. You will collaborate with cross-functional teams to ensure seamless campaign execution, manage media budgets for maximum impact, and build strong relationships with local and global agency partners. This role requires strong organizational skills, the ability to manage multiple projects simultaneously in a fast-paced environment, and excellent communication abilities to present data-driven recommendations and analyses to stakeholders.
At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.
Amazonでは、最新のAI Tool, 生成AIを日々の業務の中に積極的に取り入れています。 AI Toolは私たちの意思決定のスピードを加速させ、私たちを本当に重要な「判断」と「議論」に集中させることを可能にしています。Amazon では学習を継続する文化が根付いているため、ご自身のペースでAIに関する知識を深めることができるリソースが用意されています。
Key job responsibilities Key job responsibilities
- Manage and own multi-channel (Linear TV, Online Video, Social, Audio, Print, Display, OOH, Cinema) media plans.
- Monitor campaign performance and report back results to wider team and stakeholders.
- Develop and present recommendations, evaluations, and media strategies to relevant stakeholder(s).
- Build trustworthy relationships with internal business teams and agency partners.
- Ensure smooth running of the business through strong coordination with wider media team and global colleagues – aligning and sharing plans and activities.
The successful candidate should:
- Have extensive experience in media strategy and media planning.
- Have a solid understanding of the Japanese media landscape.
- Be highly detail-oriented and have excellent organizational skills.
- Be self-motivated and able to adapt to change quickly
- Have bias for action in a fast-paced, sometimes ambiguous environment.
- Have English language skills (business fluent).
- Have strong oral, written, and presentation skills.
About the team The JP Marketing team owns full-funnel mass marketing communications for Amazon Japan. We plan, develop and execute integrated campaigns spanning TV, digital, social, OOH, and emerging channels while delivering data-driven insights that inform strategic investment decisions. Our fast-paced team thrives in a dynamic environment, partnering cross-functionally to launch high-impact communications that reach millions of customers across all of Japan.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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