Marketing Operations Assistant

Unity Unity · Enterprise · United States · Remote · Marketing & Communications

This role focuses on executing marketing operations, specifically translating organic content strategies into reality. It involves mastering a CMS, managing web updates, and pioneering an execution framework for Generative Engine Optimization (GEO) and traditional SEO. The impact includes accelerating time-to-market for search campaigns and page updates, and developing skills in next-generation search strategy and data analysis.

What you'd actually do

  1. Execute on-page SEO and GEO (Generative Engine Optimization) updates across core web properties to maximize visibility in both traditional and AI-driven search engines.
  2. Build, format, and maintain high-performing landing pages and digital content assets within our Content Management System (CMS).
  3. Implement structured data, schema markup, and entity-optimization tactics designed specifically to help our content get cited by LLMs and AI search tools.
  4. Analyze search performance data and site crawls to proactively identify content gaps, traffic decay, and quick-win growth opportunities.

Skills

Required

  • CMS Management
  • Search Tool Fluency
  • Technical Search Mechanics
  • Data-to-Action Execution
  • Basic Web Literacy

Nice to have

  • Experience working with generative AI tools or an understanding of how LLMs parse and synthesize web data.
  • Background in data manipulation (e.g., advanced Excel/Sheets formulas) to help automate the mapping of large-scale URL redirects or keyword updates.
  • A unique professional or creative background that brings a fresh perspective to how we structure content and connect with audiences.

What the JD emphasized

  • Generative Engine Optimization (GEO)
  • AI-driven search engines
  • LLMs and AI search tools