Marketing Operations Manager

Cockroach Labs Cockroach Labs · Data AI · New York, NY · Marketing

Marketing Operations Manager at Cockroach Labs, an AI-first company. This role focuses on operationalizing and optimizing marketing campaigns, email operations, field marketing, and database management using AI and automation tools like n8n, Openprise, and Clay. The goal is to scale the go-to-market engine by improving efficiency, reducing manual work, and translating emerging AI technologies into practical marketing improvements.

What you'd actually do

  1. Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.
  2. Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
  3. Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.
  4. Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency.
  5. Translate emerging AI technologies into practical improvements across the marketing org.

Skills

Required

  • 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
  • Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
  • Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
  • A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
  • A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
  • Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
  • Strong project management skills and attention to detail
  • An entrepreneurial, self-starter mindset with proactive communication habits

What the JD emphasized

  • AI-enabled workflows
  • integrate AI tools
  • embedding AI into repeatable processes