Marketing Operations Manager

Legora Legora · Vertical AI · New York, NY · Marketing

Marketing Operations Manager for an AI-native legal tech company, focusing on martech stack, campaign hierarchy, lead scoring, and budget management to drive pipeline impact. Requires experience with Salesforce, marketing automation, BI tools, and using AI tools to enhance marketing operations.

What you'd actually do

  1. Own campaign hierarchy and structure: Build and maintain a clean, consistent campaign hierarchy in Salesforce (and connected tools) so every initiative, a single webinar, a third-party event, a sponsorship, a paid campaign, rolls up correctly into its parent program and ultimately into channel and pipeline reporting.
  2. Enable campaign-level analytics: Make sure every campaign is structured and tagged so its performance can be isolated on its own or rolled up to the program level. Partner with RevOps and the Data Analytics team on how those metrics get modeled and presented, so at any given point we know exactly which campaigns are driving pipeline and which aren't.
  3. Own the martech stack: Administer and continuously improve our marketing technology stack (CRM, marketing automation, enrichment, intent data, BI/analytics tools), keeping tools integrated, clean, and trusted.
  4. Manage the marketing ops budget: Monitor spend across tools, campaigns, and vendors; ensure initiatives are delivered on time and within budget; and flag cost-effectiveness issues before they become a problem.
  5. Improve speed-to-lead: In close partnership with RevOps, design, implement, and iterate lead scoring models and routing logic so the right leads reach the right rep as fast as possible.

Skills

Required

  • 4-5 years of experience in marketing operations
  • Salesforce administration
  • Marketing automation platform experience (HubSpot, Customer.io)
  • BI/analytics tools experience (Hex, Looker, Tableau)
  • Lead scoring and routing experience
  • Systems thinking
  • Clear communication skills

Nice to have

  • Experience with AI tools like Clay

What the JD emphasized

  • AI-enabled business mindset
  • Salesforce expertise
  • AI tools (e.g., Clay) to work faster and smarter