Marketing Operations Manager, Americas

Stripe Stripe · Fintech · United States · 2315 Marketing - Marketing Operations

Stripe is seeking a Marketing Operations Program Manager to own and drive critical operational programs across campaign execution, prospect data management, and marketing process improvement. This role requires a systems thinker who can bridge marketing technology, data operations, and program management, working with marketing, sales, and engineering teams to deliver scalable solutions. The role involves process ownership, best practice consultation in Marketo, leading programs to address operational challenges, and driving regional performance transparency. A key aspect is driving ongoing improvements through process innovation, automation, and the adoption of AI-powered tools, including building and deploying AI agents and using AI for daily tasks and analysis.

What you'd actually do

  1. Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams
  2. Consult on best practices in Marketo, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use
  3. Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale
  4. Serve as a technical bridge between regional marketing, product, and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling
  5. Drive regional performance transparency by analyzing pipeline health and marketing database trends; proactively identify and unblock operational friction through collaboration with cross-functional teams

Skills

Required

  • B2B marketing operations
  • campaign management
  • program management
  • marketing automation platforms
  • CRM platforms
  • prospect data management
  • lead management
  • cross-functional marketing, sales, and engineering initiatives
  • building AI agents
  • using AI on a daily basis beyond chat
  • analysis using queries, dashboards, and AI
  • partnering with analysts and data scientists
  • defining scope and goals
  • collaborating with a distributed, global team
  • excellent written and verbal communication skills
  • conveying complex operational concepts

Nice to have

  • managing prospect or marketing database programs
  • data enrichment
  • data hygiene
  • data growth using first-party and third-party data sources
  • Salesforce
  • lead and contact management
  • campaign attribution
  • marketing-to-sales data flows
  • Marketo audience and campaign design and production
  • selecting and managing third-party data providers
  • working with global teams on a day-to-day basis
  • data privacy and compliance frameworks
  • financial services
  • payments
  • B2B software industries

What the JD emphasized

  • Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
  • 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
  • Experience implementing AI tools to improve marketing operations workflows and productivity