Marketing Operations Manager – Campaign Automation

Snowflake Snowflake · Data AI · CA-Menlo Park, United States · Marketing

This role focuses on modernizing marketing campaign operations by replacing manual processes with scalable, agentic, and automated workflows. The manager will own email operations, experiment with agentic marketing approaches, build reusable frameworks, and partner with stakeholders to translate campaign goals into automated execution models. The role requires a builder mindset with curiosity for automation and AI, hands-on experience with marketing automation systems, and practical coding skills in HTML/CSS and scripting languages.

What you'd actually do

  1. Own the complete email operations workflow—from intake through QA, scheduling, deployment, and reporting—while actively replacing manual steps with automated and agentic workflows.
  2. Manage email scheduling and creation at a strategic level, with enough technical depth to influence architecture, automation logic, and execution models.
  3. Apply cutting-edge tools such as Clay, Snowflake and emerging AI/agentic technologies to modernize legacy campaign and email workflows.
  4. Lead the evolution of Snowflake’s Email Center of Excellence, establishing governance, standards, and automation-first best practices.
  5. Build reusable, modular email frameworks and templates that support personalization, scale, and speed.

Skills

Required

  • 3+ years of experience in marketing operations, campaign automation, or GTM systems
  • Hands-on experience building and maintaining automated workflows across marketing and GTM systems (e.g., Marketo, Workato, CRM, data platforms)
  • Comfort working with data structures, logic, and conditional workflows
  • Practical experience with HTML/CSS and the ability to debug, adapt, and optimize templates
  • Familiarity with scripting or programmatic logic (e.g., JavaScript, Python Velocity, or similar)

Nice to have

  • Curiosity for automation, AI, and agentic workflows
  • Analytical and iterative by nature, with a bias toward testing, learning, and continuous optimization
  • Strong cross-functional communication skills

What the JD emphasized

  • scalable, agentic, and automated workflows
  • tinker, innovate, and build
  • agentic marketing approaches
  • automated and agentic workflows
  • AI/agentic technologies
  • automation-first best practices
  • automated execution models
  • automated workflows
  • builder mindset
  • automation, AI, and agentic workflows