Marketing Operations Manager (latam)

Datadog Datadog · Enterprise · Sao Paulo, Brazil · Marketing Operations

Marketing Operations Manager for LATAM region, responsible for regional email strategy, campaign execution, optimization, and performance reporting. Requires experience in marketing automation, CRM, and email marketing compliance.

What you'd actually do

  1. Lead the development and execution of ad hoc and automated email programs in Marketo
  2. Segment and manage lead databases to ensure accurate targeting, including partitioning for co-marketing and partner contacts
  3. Oversee tagging, tracking, and lead flow processes for partner-sourced leads, proactively identifying risks and optimization opportunities
  4. Analyze and report on campaign performance to uncover insights, recommend improvements, and implement changes
  5. Partner with regional marketing and go-to-market teams to align campaign execution with strategic goals and best practices

Skills

Required

  • marketing operations
  • marketing automation platforms
  • CRM platforms
  • Marketo
  • Salesforce
  • email development
  • HTML
  • CSS
  • analytical skills
  • reporting tools
  • Portuguese
  • Spanish

Nice to have

  • Tableau
  • SQL

What the JD emphasized

  • email marketing compliance and legal regulations