Marketing Operations Specialist

Decagon Decagon · Vertical AI · San Francisco, CA · Sales

The Marketing Operations Specialist will manage and optimize the marketing tech stack, focusing on HubSpot, to support Go-To-Market (GTM) strategies. This role involves lead management, campaign analysis, performance reporting, data governance, and streamlining lead handoff processes. The position requires experience with marketing automation tools, data orchestration, and utilizing AI-driven tools for GTM automation.

What you'd actually do

  1. Oversee the management and evolution of our marketing tech stack (Hubspot, Default, ZoomInfo, LinkedIn Sales Navigator, etc.) and ensure systems are effectively integrated and utilized to support GTM
  2. Manage and optimize HubSpot to identify, score, track, and attribute leads. Ensure accurate data capture and reporting across campaigns
  3. Analyze success of marketing channels and campaigns to determine Marketing ROI and inform future resource allocation decisions
  4. Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline
  5. Define and uphold data governance, segmentation, and database health across marketing systems

Skills

Required

  • Marketing Operations or RevOps experience
  • HubSpot administration
  • Salesforce administration
  • Data governance
  • Workflow automation
  • Lead management
  • Campaign analysis
  • Performance reporting
  • System integration

Nice to have

  • Supporting multi-segment GTM motions
  • Partner ecosystem tooling

What the JD emphasized

  • 4+years in Marketing Operations or RevOps
  • Hands-on experience administering Hubspot, Salesforce, Clay, and Default
  • Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using workflow automation tools.
  • Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
  • Experience using AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data