Zappos Digital Marketing is looking for a Marketing Planning & Analytics Manager to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels.
Key job responsibilities • Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy • Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance • Drive process improvements for reporting systems and implement controls to address gaps • Lead the execution of media measurement frameworks and MMM implementation • Analyze performance variance and develop action plans to optimize marketing spend • Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting • Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness
Basic Qualifications
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Knowledge of SQL
- Bachelor's degree or equivalent
- 4+ years of finance or a related analytical field experience
- Experience working cross functionally across several teams
- Experience with written and verbal communication and presentation
Preferred Qualifications
- Experience in digital marketing and content production timelines and process
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually