Marketing Program Manager - Sports Sponsorship

Stripe Stripe · Fintech · United States · 2315 Marketing - Marketing Operations

Stripe is seeking a Marketing Program Manager to lead a multi-prong sports sponsorship program. This role involves end-to-end program management for planning, executing, testing, and optimizing sponsorships across multiple sports teams and global events. The program manager will shape the program from the ground up, build repeatable playbooks, manage budgets, own program communications, and drive improvements through process innovation, automation, and the adoption of AI-powered tools. The ideal candidate is a tenacious, organized problem-solver who can manage complex cross-functional initiatives and design systems, tools, and AI-first workflows.

What you'd actually do

  1. Lead global end-to-end program management for a multi-year sports sponsorship program across multiple sports teams / events / internal Stripe teams and workstreams
  2. Build and maintain repeatable playbooks, best practices documentation, and toolkits to efficiently scale our event execution engine
  3. Coordinate and manage budget plans in partnership with the accountable leads to ensure spend is on-track
  4. Own program communications in digestible and exec-ready format, including operationalizing reporting across functions into unified views
  5. Drive ongoing improvements via process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows

Skills

Required

  • 7-10+ years of project management experience, ideally in brand, marketing, sports, or events
  • Strong experience leading complex cross-functional initiatives
  • Proven ability to manage multiple stakeholders at the executive and working team level and competing priorities
  • Excellent organizational, communication, and follow-through skills
  • Experience creating playbooks, toolkits, and operational documentation for scaled program maturity

Nice to have

  • Experience with large-scale, high-profile, executive-facing brand hospitality events
  • Experience managing projects in Asana (or other project planning software)
  • Experience with Salesforce (e.g. for managing audience building and reporting)
  • Experience partnering with agencies, vendors and third parties to bring consistency and standards
  • Experience in the Tech industry; financial services, payments, or B2B software a plus
  • AI project management workflow automation
  • East coast preferred, to manage timezones across Pacific and European teams

What the JD emphasized

  • AI-powered tools
  • AI-first workflows
  • AI project management workflow automation