Marketing Technologist, Data Enablement

Zillow Zillow · Consumer · Mexico City, Mexico

Zillow is seeking a Marketing Technologist to build and operate marketing infrastructure, focusing on data, integration, activation, and analytics. The role involves configuring marketing systems, managing integrations, building ETLs, and driving the marketing technology roadmap. A key aspect is leading the shift to an AI-native operating model by implementing AI-driven tooling, LLM-powered agents for campaign automation and content generation, and enabling self-service analytics. The position requires experience in SQL, Python, Databricks, ETL tools, and AWS services, with a strong emphasis on systems thinking and AI implementation.

What you'd actually do

  1. Play a key role in configuration, integration and operations of marketing systems including Marketing Analytics Platform to help with automating data ingestion pipelines, building taxonomy tools, datasets for end to end Marketing Campaign performance and reporting.
  2. This role is a combination of hands-on-keyboards(Manage marketing systems integrations, data ingestion, and built ETLs to prepare analytics datasets) AND program management (work with various teams to align on roadmaps for collecting, testing and preparing both third party and own data).
  3. Integral team member driving the marketing technology roadmap by participating in onboarding of new platforms from implementation, integration, execution, data and security compliance review and training user teams.
  4. Drive the shift to an AI-native operating model by applying systems thinking to fundamentally change workflows, leveraging AI as a 'creator' and 'true coworker'.
  5. Lead the investigation and implementation of AI-driven tooling and integrations (e.g., Meta Ads AI Connectors, LLM-powered agents, Databricks embedded prompts) to automate campaign setup, content generation, and operational execution for marketing initiatives.

Skills

Required

  • SQL
  • Python
  • Databricks
  • Tableau Dashboards
  • ETL tools
  • Marketing systems integration
  • AWS services (S3, Lambda)
  • Systems thinking
  • AI-driven tooling implementation
  • AI/LLM agent deployment
  • TPM tools (Wrike, JIRA)
  • Fast experimentation cycles with AI capabilities

Nice to have

  • Bachelor’s Degree in Computer Science, Operations Management, or similar field preferred or equivalent experience

What the JD emphasized

  • shipping scalable platforms and services in marketing-related domains
  • applying systems thinking to drive the shift to an AI-native operating model
  • implementing AI-driven tooling and integrations
  • enabling self-service and conversational analytics by deploying AI/LLM agents

Other signals

  • Deploying AI/LLM agents for self-service analytics
  • Implementing AI-driven tooling and integrations
  • Applying systems thinking to an AI-native operating model