Marketing Technology Manager Ii, Brand

Uber Uber · Consumer · New York, NY +1 · Marketing

This role is for a Marketing Technology Manager at Uber, focusing on global brand marketing campaigns and paid digital channels. The position involves translating business goals into marketing strategies, optimizing campaigns, and leveraging data for decision-making. It requires technical proficiency in marketing tools, analytical skills, and project management. The role is not directly involved in building or researching AI/ML models.

What you'd actually do

  1. Lead full-cycle execution of global brand and direct response paid digital campaigns across Facebook, Snap, TikTok, Google ads and other social/programmatic channels.
  2. Translate business goals into marketing strategies, using experimentation frameworks and forecasting models to influence investment decisions and drive marketing KPIs.
  3. Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more).
  4. Serve as a subject matter expert on mobile attribution, measurement, pixel implementation—ensuring Uber remains ahead of industry and platform changes.
  5. Determine areas of opportunity, build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention.

Skills

Required

  • Ads Manager
  • Smartly
  • MMPs (e.g., Appsflyer, Branch)
  • Excel
  • Google Sheets
  • multivariate testing
  • ad-tech
  • pixel implementation
  • mobile attribution
  • measurement

Nice to have

  • SQL
  • managing 8- to 9-figure annual budgets
  • planning and organizational skills
  • strategic account management
  • developing media plans
  • project management skills
  • stakeholder management

What the JD emphasized

  • 7+ years hands-on experience with tools such as Ads Manager, Smartly, MMPs (e.g., Appsflyer, Branch).
  • Advanced proficiency in Excel / Google Sheets.
  • Strong analytical skills (Excel, SQL a plus) with multivariate testing experience.
  • Understanding of ad-tech, including integration, tracking, both pixel and mobile app.