Job Summary:
- The Medical Content Operation Manager will be responsible for managing several priority TA’s online content production and operation across the online content whole lifecycle, thus creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation.
- Success will be met through exceptionally close coordination and partnership within Customer Innovation, with Business Units, Medical Affairs, Medical Information, Channel Enablement Team, Digital, Compliance, etc.
Responsibilities:
- Work closely within Innovation Center with BU Digital Leads, Patient Leads and MKT, understand companywide and BU-level innovative GTM strategies, and content strategy for designated TA.
- Develop best fit HCP-facing online content plan based on business objectives and content strategy to provide exceptional medical content experience, thus making every touch point with HCP count.
- Develop patient-facing online content plan based on patient solution’s objective and content strategy to provide best contest experience to fulfill patient’s needs.
- Continuously understand reader insights and adjust content plan accordingly, ensure the agile content delivery best match with reader’s needs & industry changing trend.
- Lead and manage the agencies and editors and unify content from various contributors to ensure every piece of content lines up with content strategy, and deliverables are on time, and within budget.
- Establish end-to-end process of content production in multiple types (incl. articles, graphic, videos, etc.) to ensure excellent execution.
- Build a built-in quality control system and manage the key points of content production, as a high-level pair of eyes on each piece of content ensure accuracy and consistency.
- Monitor and plan relevant content based on certain industry-spreading topics, including topic selection and material collection and extraction, and engage with key stakeholders to drive customer acquisition.
- Participate in content operation strategies and keep evolving content processes/standards to reflect latest learnings or changes, keeping the light-speed & high-quality competency level.
- Explore innovative next-generation content production models.
- Make sure the content production activities comply with scientific standards, and follow company’s SOP governance.
Education and Experience:
- At least 5 years of experience writing/editorial position or similar roles within online medical media environment; Experience in the pharmaceutical industry is a huge plus
- Exceptional writing & editing skills and experience with multiple content formats and digital tools to facilitate efficient content production, analysis, and management
- Deep understanding of content reader’s behavior insights & needs, with growth mindset Demonstrated experience in developing high-quality content, preferably with a portfolio of published content, intended to drive customer acquisition
- Great attention to detail and an ability to work within tight deadlines
- Have strong esthetics taste and ability to understand the products / Therapeutic Area position and creative vision.
- Foundational knowledge of content SEO principles
- Experience in at-scale production preferred
- Acts decisively in complex and fast-moving environment
- Bachelor’s degree required; Master’s Degree preferred
- Medical or pharmacy-related professional background
Technical Skills Requirements:
- Excellent sense of teamwork/collaboration
- Strong analytical and strategic skills
- Excellent oral and written communications capabilities and presentation skills
- Excellent English and Mandarin Chinese skills
- Experience with business process creation or re-engineering and change management
- Strong interpersonal and influencing capabilities, and communication skills
- Fluent with technology solutions to manage projects including appropriate Microsoft Office programs (i.e., Word, Excel, PowerPoint, Project, Visio).
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Medical