Nam Director of Revenue Marketing, Elevate

Monday.com Monday.com · Enterprise · New York, NY · Marketing

Director of Revenue Marketing for a flagship customer conference (Elevate) at monday.com. This role leads the go-to-market, growth, and revenue engines for the event, requiring strategic vision and operational execution of ABM workflows and attribution models. The focus is on driving brand awareness, customer engagement, and commercial growth through sophisticated, multi-channel campaigns targeting high-intent accounts.

What you'd actually do

  1. Partner intimately with Sales, Customer Marketing, and Customer Success to define the Target Account List and its segmentations
  2. You will design the playbooks that turn AEs, AMs, and CSMs into high-velocity event promoters. Lead the strategy for targeted expansion, cross-sell, and product usage at Elevate
  3. Build the multi-touch attribution models that prove the event’s impact on the sales cycle
  4. Deploy sophisticated, multi-channel campaigns (Paid Social, Search, Email, In-app) that prioritize high-intent accounts and prospects over generic lead volume
  5. You have the experience to take a "pilot" campaign and scale it across global territories without losing precision or brand integrity

Skills

Required

  • 10+ Years in Demand Generation
  • B2B SaaS experience
  • Full-Stack Ops Experience
  • Modern Revenue Stack proficiency
  • Up-Market Expertise
  • Enterprise and SMB selling nuances
  • GTM leadership for large-scale flagship conferences
  • Strategic "Doer" mindset
  • Ability to build workflows

Nice to have

  • ABM workflows
  • attribution models

What the JD emphasized

  • global conferences at the 5,000+ attendee level
  • high-impact, global conferences
  • large-scale production
  • global conferences
  • high-velocity event promoters
  • multi-touch attribution models
  • sophisticated, multi-channel campaigns
  • scale it across global territories