Obesity Commercial Lead (pre-launch), Ico

Pfizer Pfizer · Pharma · New York, NY

This role is accountable for shaping the International pre-launch strategy for Pfizer's emerging Obesity portfolio, driving sustained growth across diverse markets. It involves defining 'where to play and how to win' through data and insight-based choices, directing investment, sequencing, and execution priorities. The role will lead with AI and demonstrate its potential to transform launch phases, translating clinical evidence into value propositions, anticipating market dynamics, and building integrated commercial strategies. Success requires a strong commercial mindset grounded in understanding unmet needs and market realities, while balancing various stakeholder needs to maximize portfolio value. The role also acts as a primary International commercial partner for upcoming GLP-1 launches, supporting strategy, positioning, readiness, and execution.

What you'd actually do

  1. Lead development of International pre‑launch internal marketing and brand strategy frameworks, focused on disease awareness, market development, and launch readiness.
  2. Champion a patient mindset by building deep insight into unmet need, motivations, barriers to adoption and persistence, and the end-to-end treatment experience; embed these insights into positioning, messaging, and journey design.
  3. Use integrated competitive intelligence, market research, real-world insights and KOL/customer input to drive decision quality and sharpen differentiation across International markets.
  4. Assess market potential and headroom for growth of new brands to accelerate launch uptake across International, defining where to play and the implications for sequencing and resourcing.
  5. Define customer segmentation and targeting across stakeholder groups (patient self-pay, HCP, payer/access, policy), ensuring strategy and execution reflect local market realities while remaining globally coherent.

Skills

Required

  • pharmaceutical industry experience
  • Commercial Development
  • Marketing
  • strategic leadership
  • cross-functional integration
  • market analysis
  • competitive intelligence
  • patient insight
  • HCP engagement
  • payer/access strategy
  • policy understanding
  • launch strategy
  • brand strategy

Nice to have

  • Bachelor's degree

What the JD emphasized

  • lead with AI
  • winning choices