Paid Media Manager

Cursor Cursor · Coding AI · San Francisco, CA · Marketing

This role focuses on scaling paid acquisition channels to drive signups, pipeline, and revenue for a coding automation tool. It involves full-funnel campaign management, strategy development, A/B testing, performance analysis, and collaboration with various teams. The role requires expertise in paid media platforms and analytics, with a focus on technical audiences and driving growth.

What you'd actually do

  1. Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms
  2. Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks
  3. Develop channel strategy across search, paid social, retargeting, and experimentation budgets
  4. Test ad copy and creative angles tailored to technical audiences.
  5. Partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations

Skills

Required

  • Manage meaningful monthly budgets and scale spend efficiently while maintaining performance
  • Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform
  • Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates
  • Experience with analytics and attribution tools.
  • Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
  • Ability to move fast, test often, and iterate based on data and user insight
  • Comfortable working cross-functionally in a high-ownership, fast-paced environment
  • Experience in B2B paid media.

Nice to have

  • AI-driven campaign formats

What the JD emphasized

  • Proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining performance
  • Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform
  • Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
  • Ability to move fast, test often, and iterate based on data and user insight
  • Willingness to go above and beyond—this isn’t a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business.