Paid Media Manager

ElevenLabs ElevenLabs · AI Frontier · United Kingdom · Growth

This role is for a Paid Media Manager at an AI company (ElevenLabs) focused on scaling paid acquisition across various segments and channels. The manager will own strategy, execution, budget, creative testing, and landing-page alignment, driving profitable growth through experimentation and data-driven decisions. The role requires hands-on experience across multiple paid channels, strong analytical skills, and collaboration with cross-functional teams.

What you'd actually do

  1. Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments
  2. Build scalable systems for paid acquisition, with strong attention to CAC, payback, and pipeline/conversion quality
  3. Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels
  4. Partner with creative on ad concepts and run a high-velocity creative testing program
  5. Work with landing-page, lifecycle, and sales teams to align full-funnel journeys

Skills

Required

  • Paid media strategy and execution
  • Paid acquisition systems building
  • Channel mix and budget allocation
  • Creative testing program management
  • Full-funnel journey alignment
  • A/B testing and performance analysis
  • Tracking and attribution
  • Reporting
  • Experimentation velocity
  • Platform diversity
  • Scaling paid programs profitably
  • Hands-on campaign building and optimization
  • Attribution, tracking, LTV vs CAC math
  • High-intent copy writing
  • Creative briefing

Nice to have

  • Marketing to technical audiences
  • Self-serve and sales-led motions experience
  • Reporting systems setup
  • Collaboration with data/BI teams

What the JD emphasized

  • scale our paid acquisition across the full funnel and every segment
  • find profitable, scalable growth through experimentation and data-driven decision making
  • proven, hands-on experience across multiple paid channels
  • optimizing for self-serve signups as you are for demo requests and lead quality
  • fluent in creative testing as you are in attribution and CAC math
  • Proven track record of scaling paid programs profitably
  • Hands-on platform expertise—you’ve personally built and optimized campaigns
  • Strong analytical chops—you understand attribution, tracking, and LTV vs CAC math
  • Experience running creative testing
  • Experience aligning campaigns to full-funnel journeys
  • thrive in scrappy, high-ownership environments
  • confident building systems from the ground up