Partner Lead, Third Party Creative Tech

Google Google · Big Tech · New York, NY +2

Partner Lead for Third Party Creative Tech at Google, focusing on managing relationships with creative tech and production entities to drive adoption of Google Ads APIs and YouTube best practices. The role involves strategic planning, execution of joint business plans, and acting as a liaison between partners and various Google organizations. Success is measured by partnership maturity and integration of Google solutions to enhance creative quality for advertisers. The role also involves driving adoption of Generative AI and partner tools, identifying upselling opportunities, and contributing to product roadmaps.

What you'd actually do

  1. Own global partner relationships, executing Joint Business Plans (JBPs) and Quarterly Business Reviews (QBRs) to align Google’s roadmap with partner objectives and track technical return on investment.
  2. Serve as the central engine coordinating between Global Agency teams and APCS LCS, translating high-level mandates into regional and local action plans.
  3. Drive end-to-end strategies for partner onboarding, incentives, and certifications, while co-developing "YT x Partner" GTM narratives to drive ecosystem readiness.
  4. Drive adoption of Google Ads APIs, Generative AI, and partner tools to eliminate bottlenecks; synthesize partner feedback to inform product roadmaps.
  5. Identify multi-market upselling opportunities and empower partners to pitch Google solutions via scaled training and co-marketing.

Skills

Required

  • Bachelor's degree or equivalent practical experience.
  • 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
  • Experience working with advertisers, agencies, or production partners.
  • Ability to travel for client meetings and training, as needed.

Nice to have

  • Experience navigating complex, matrixed organizations (Cloud, GPS, LCS) to resolve critical roadblocks and manage high-level partner escalations.
  • Deep understanding of the creative/production lifecycle, ad trafficking, Gen AI, and how asset production intersects with enterprise advertising.
  • Ability to pivot seamlessly from high-level C-suite relationship management to technical troubleshooting alongside Product and Sales Engineering teams.
  • Comfortable discussing technical roadmaps, including API infrastructure, data handling, and AI-enabled SaaS models.

What the JD emphasized

  • 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
  • Deep understanding of the creative/production lifecycle, ad trafficking, Gen AI, and how asset production intersects with enterprise advertising.
  • Comfortable discussing technical roadmaps, including API infrastructure, data handling, and AI-enabled SaaS models.