Partner Marketing Lead, AI

Snowflake Snowflake · Data AI · WA-Bellevue, United States · Marketing

Snowflake is seeking a Senior Partner Marketing Manager, AI to define and execute partner marketing strategies that amplify their AI initiatives, drive partner adoption, and extend Snowflake’s reach in the market. This role involves working across marketing, alliances, and sales to bring partner-powered AI initiatives to life, focusing on defining and leading the partner marketing strategy for AI, driving partner activation and go-to-market execution, leading cross-functional alignment, building content and enablement, operating with speed and focus, and measuring impact.

What you'd actually do

  1. Define and lead Snowflake’s partner marketing strategy for AI, including partner engagement, adoption, and ecosystem impact.
  2. Design and execute scalable partner programs that support product launches, solution campaigns, and ongoing go-to-market initiatives.
  3. Partner closely with product marketing, alliances, sales, and broader marketing teams to align on priorities and ensure seamless execution.
  4. Develop compelling messaging, content, and enablement to equip internal teams and partners to successfully position Snowflake’s AI solutions.
  5. Track performance of partner initiatives, using insights to improve programs and drive business outcomes.

Skills

Required

  • 6–9+ years of experience in partner marketing, product marketing, alliances, business development, or consulting
  • Proven experience developing and executing go-to-market strategies, campaigns, or partner programs
  • Experience working cross-functionally and influencing stakeholders across multiple teams and levels
  • Strong program management and organizational skills, with the ability to manage multiple priorities simultaneously
  • Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling narratives
  • Analytical mindset with the ability to interpret data and drive actionable insights
  • Demonstrated ability to think strategically while executing tactically
  • Bachelor’s degree in Marketing, Business, or a related field

Nice to have

  • Experience in AI, data platforms, or emerging technologies
  • Strong understanding of relevant partner ecosystems, particularly services and consulting partners
  • Experience driving product adoption, enablement, or activation programs
  • Ability to operate effectively in ambiguous, fast-changing environments
  • Exceptional stakeholder management and relationship-building skills
  • Experience building programs, processes, or frameworks from the ground up

What the JD emphasized

  • AI growth
  • AI initiatives
  • partner-powered AI initiatives
  • AI solutions