Performance Marketing Manager

Legora Legora · Vertical AI · New York, NY · Marketing

Performance Marketing Manager to own and scale digital campaigns driving pipeline and revenue, with a strong focus on Account-Based Marketing (ABM). The role involves planning and launching campaigns across various paid and digital channels, utilizing AI tools to enhance efficiency in campaign work, creative variants, ad copy, audience/account research, and reporting. The company's product is an AI-native workspace for legal professionals.

What you'd actually do

  1. Build and manage targeted digital campaigns to land new prospects to learn and try Legora products
  2. Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually
  3. Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms
  4. Develop ABM strategies that align with sales priorities, targeting key account lists and segments
  5. Create tailored messaging and assets in collaboration with content and design

Skills

Required

  • 5+ years of digital performance marketing experience
  • strong track record in B2B and ABM
  • Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media
  • Hands-on ownership of paid campaign management and performance tracking tools
  • Experience collaborating with sales and BDR teams to align marketing with ABM programs
  • Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager
  • Analytical, curious, and eager to experiment with messaging and targeting strategies
  • Strong communicator with a bias for execution and a proactive, problem-solving mindset

Nice to have

  • AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms)

What the JD emphasized

  • AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually